CPaaS, Twilio, Blockchain and Tanla - Part 1
Abraham George Essay Series
Breezy Briefings is pleased to present a brand new essay series by Abraham George titled CPaaS, Twilio, Blockchain and Tanla. Special thanks to Amit Mishra and Maneesh Jain for fact-checking and special inputs. Subscribe using the button above or Telegram to receive the latest updates as soon as it is published.
I came across the acronym CPaaS in 2018. Jargons typically elicit blank stares. But, what happens when you have jargon wrapped in an acronym that has fancy uppercase and lowercase lettering? At first, it sounded very intimidating to a techno-novice like me. Then, I realized that there are many more like this in the cloud technology universe. And it ends typically in ‘aaS’ e.g. SaaS, PaaS, CPaaS, IaaS, MaaS, DRaaS, iPaaS, etc. There are many but CPaaS somehow stood out to me from the rest of its cloud cousins.
So what does CPaaS stand for? And what does it do?
CPaaS stands for Communications Platform as a Service. It is one of the coolest ways of enriching your customer communication channels. It acts as a platform for businesses to combine the reliability and backend of proven communication services with their custom applications through the use of APIs (application programming interface). It is programmable, customizable, and very versatile.
Chat, voice, and video capabilities are enabled in different ways to suit the customers’ preferences. Customers are always looking for more personalized, consistent, and always-on services. They also expect multiple options with better reliability and more accessibility. CPaaS provides all of the above with a backend communication infrastructure that is tightly integrated with your app offering through extensive APIs. The API acts as a kind of ‘translator’ between your existing application and another external application that allows your app to gain functionality it didn’t previously have. Each API is a building block, containing a feature that your application needs to operate at the highest level. While multiple APIs will work together to add a new set of features to your existing app, it should put considerable pressure on your bandwidth. However, 5G should make it fairly seamless and flawless. The applications for CPaaS can be found in every sector of industry be it finance, education, real estate, hospitality, travel, retail, and healthcare.
Let me mention one CPaaS use case situation during the COVID-19 pandemic. Video APIs allow for telemedicine appointments without the need for a patient to come into a physical doctor’s office, and remote patient monitoring via the Internet of things (IoT) makes it easy for medical professionals to keep an eye on levels and readings from medical devices from afar.
Patients can book and manage appointments online or via a practice’s mobile app, sign up for appointment reminders, refill prescriptions, and even complete patient intake forms before appointments. Medical professionals can then review these forms, send prescriptions to pharmacies, and access patient insurance information.
The above is but one use case for the healthcare industry and amply illustrates the depth and granularity of details one can get by utilizing CPaaS. It is being used in several other industries as well. Everything is customizable to the users’ needs and the breadth of the application spectrum is largely left to your imagination.
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Abraham George is a seasoned investment manager with more than 40 years of experience in trading & investment and multi-billion dollar portfolio management spanning diverse environments like banks (HSBC, ADCB), sovereign wealth fund (ADIA), a royal family office and a hedge fund. Currently, he is setting up a hedge fund where foreign citizens can invest in Indian growth stocks like Tanla operating in hyper-growth markets like CPaaS.